THE content intelligence platform for your media company.
Intent Refinery uses smart, sensible AI analysis to classify your content with intent scoring and deep topical metadata for cookieless targeting and segmentation.
Features & Overview
Why do you need Intent Refinery?
When it comes to building first party behavioral data, you'll have a lot of blind spots if you don't deeply understand your content. Intent Refinery reads through your content and builds a (seriously) enormous database of metadata about that content. We grade each piece by "likelihood that someone is in a buy cycle if they are reading this" and tag it with topics, sentiments, entities, and plausible buyer personas. Then we push that back into your CDP, your ad serving system, your analytics, or wherever else you need it, automatically.
Features & Overview
Why do you need Intent Refinery?
When it comes to building first party behavioral data, you'll have a lot of blind spots if you don't deeply understand your content. Intent Refinery reads through your content and builds a (seriously) enormous database of metadata about that content. We grade each piece by "likelihood that someone is in a buy cycle if they are reading this" and tag it with topics, sentiments, entities, and plausible buyer personas. Then we push that back into your CDP, your ad serving system, your analytics, or wherever else you need it, automatically.
AI Driven Classification
AI discovers deeply nuanced topics, entities, and intent to create vast, previously unrealized metadata, automatically.
AI Driven Classification
AI discovers deeply nuanced topics, entities, and intent to create vast, previously unrealized metadata, automatically.
AI Driven Classification
AI discovers deeply nuanced topics, entities, and intent to create vast, previously unrealized metadata, automatically.
Classify Content by Funnel Stage
Content that is broadly informational is very different than content that solves a problem. Shouldn't it be classified accordingly?
Classify Content by Funnel Stage
Content that is broadly informational is very different than content that solves a problem. Shouldn't it be classified accordingly?
Classify Content by Funnel Stage
Content that is broadly informational is very different than content that solves a problem. Shouldn't it be classified accordingly?
Unearth Premium Audience Segments
Your audience database and CDP are missing half of the picture: deep content metadata that identifies premium audience segments.
Unearth Premium Audience Segments
Your audience database and CDP are missing half of the picture: deep content metadata that identifies premium audience segments.
Unearth Premium Audience Segments
Your audience database and CDP are missing half of the picture: deep content metadata that identifies premium audience segments.
Discover Topical Gaps & Opportunities
Quickly compare what you're covering with your content vs. current industry trends, identify potential new sponsors you might unlock!
Discover Topical Gaps & Opportunities
Quickly compare what you're covering with your content vs. current industry trends, identify potential new sponsors you might unlock!
Discover Topical Gaps & Opportunities
Quickly compare what you're covering with your content vs. current industry trends, identify potential new sponsors you might unlock!
Improve Tagging Accuracy and Efficiency
Minimize human error and simplify content tagging workflows so that your editors can focus on creating content.
Improve Tagging Accuracy and Efficiency
Minimize human error and simplify content tagging workflows so that your editors can focus on creating content.
Improve Tagging Accuracy and Efficiency
Minimize human error and simplify content tagging workflows so that your editors can focus on creating content.
Analytics & Reporting
Quickly identify user cohorts based on newly unearthed metadata.
Analytics & Reporting
Quickly identify user cohorts based on newly unearthed metadata.
Analytics & Reporting
Quickly identify user cohorts based on newly unearthed metadata.
FAQs
FAQs
FAQs
Got questions? We've got answers.
Everything You Need to Know, Right Here!
What is Intent Refinery?
What is Intent Refinery?
What is Intent Refinery?
Is anyone using Intent Refinery?
Is anyone using Intent Refinery?
Is anyone using Intent Refinery?
How big of a lift is it to implement Intent Refinery?
How big of a lift is it to implement Intent Refinery?
How big of a lift is it to implement Intent Refinery?
What if I don't have a CDP (Customer Data Platform) in place?
What if I don't have a CDP (Customer Data Platform) in place?
What if I don't have a CDP (Customer Data Platform) in place?
Wait- Isn't AI going to just steal all my content?
Wait- Isn't AI going to just steal all my content?
Wait- Isn't AI going to just steal all my content?
Why isn't my CMS tagging good enough? We do tag stuff pretty well aleady.
Why isn't my CMS tagging good enough? We do tag stuff pretty well aleady.
Why isn't my CMS tagging good enough? We do tag stuff pretty well aleady.
Will this slow my site down? I have too many scripts already.
Will this slow my site down? I have too many scripts already.
Will this slow my site down? I have too many scripts already.
Do you offer a free trial?
Do you offer a free trial?
Do you offer a free trial?
Contact
Contact
Contact
Do you have other questions?
We're here to help you with any inquiries or support you need.